Style that is all about you.

Shop You Free

Our award-winning personalised shopping app. Available on IOS only.

Shop You Premium

Barangaroo Exclusive Styling Experience.

Shop You Free v.s. Shop You Premium

Shop You FREE is an AI-driven App analyses your personal info and gives you fashion recommendations in response (plus an easy way to buy directly with retailers online). While Shop You PREMIUM uses the same algorithms, it also gives you a stylist who’ll consult with you in real life in Barangaroo. As well as picking out your clothes personally, they’ll take care of all returns so you can focus on work! Shop You Premium is also a paid service ($14.99 flat fee a month with no lock-in contract).

Go FreeGo Premium

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2018 Inside Retail PitchFest Winners

2018 Finalists


Your own personal stylist, on demand

Our stylist, U, personalises the shopping experience and recommends fashion just for you. Allowing you to easily find what you want, when you want it.

Personalised choices to save you time

Time is a modern luxury that we simply don’t have. By sorting through thousands of items and recommending the right ones for you, U saves you time allowing you to do more of what you love.

The fashion accessory for the modern woman

Shop You intelligently learns over time what you like and what you don’t like, and you can adjust your style profile as your preferences change.

Our Shoppers Love U

It's like having a best friend/stylist on hand 24/7.

Megan H.

I love the chat style communication and the great recommendations. It's making shopping a lot easier, and it's really simple to navigate.

Lisa Y

I think the concept is fantastic, I really like how you select a body shape and what type of fashion you're into.

Emily N

I love how it learns what suits me and what I’ll like.


I love this app it’s amazing it saves me so much time and it’s quick and easy.

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