Recent Features

Who wastes their mornings deciding what to wear to work? That 5 to 15 minutes of mentally then physically pulling outfits together can be stressful and frankly, annoying.   Enter the Capsule Wardrobe Approach. The capsule wardrobe as a fashion philosophy began to take flight in 2014 when Caroline Rector documented…

Written by Nadia We all have a fashion personality that encompasses who we are.  We took a quick poll around the Shop You office and identified three main fashion personalities when it comes to shopping. So, which one of these shopping personas best represents you? 1. The professional stylist Key characteristics:…

Written by Jane The white shirt and blue jean combo need a serious update.  Don't get me wrong, I love a good white shirt with blue jeans moment here and there (made complete with black pumps or leather walkers), but there is so much more you can do with the classic…

Written by Nadia We have some of the most stylish and diverse shoppers - so when we see a trend emerge, we take note. With the new winter season here, our style squad has taken a particular liking to statement tops - especially those with specific sleeve styles. Here are…

Written by Nadia No two bodies are the same – but how do we decipher our God-given body shape from a bunch of fruits and geometrics? U, our Ai stylist has chosen beautiful winter outfits for body "shapes" from Apple through to Inverted Triangle for a start (suggestions on how…

Written by Nadia From Teddy Coats to White Dresses, brand new trends for the winter season are here! With every new trend comes the thought, "Will I be able to afford it?" - and with heavily fabricated winter fashion, the prices can definitely be demanding. U, our Ai personal stylist…

Written by Nadia Shop You has some of the most stylish and diverse shoppers - so when we see a trend emerge amongst them, we take note. With an exponentially growing shopper base, we pride on our shopper's tastes and ability to forecast emerging trends of the season. Here are…

Written by Nadia Winter is upon us - bringing us sharper winds, shorter days and a fashion opportunity. Between summer and winter, winter is definitely a more fashionable season, with so many things to play with, from shirts, pull-overs all the way up to leather jackets and fur coats. But…

Autumn's here, and the cooler weather is settling in. Perfect time for a new season wardrobe, don't you think? Enter here >>